Purpose is the second aspect of the relationship between You and the World and gives meaning and fulfillment to your work and life. It is expressed by your contribution.
“We must not, in trying to think about how we can make a big difference, ignore the small daily difference we can make which, over time, add up to big differences that we often cannot foresee.” Marian Wright Edelman
Your purpose is the “Why” behind what you do and how you do it. The greater your purpose is and the more people it impacts, the greater your influence and the attraction you create. Living on purpose leaves lasting contribution behind and a legacy that can live beyond you, your business and your life.
Expressed often as a direction and captured in your vision for the world—your world— your purpose calls you forth and renders success not only meaningful but also sustainable and ever expanding. Purpose is not discovered but chosen. It requires you to make a fundamental choice on what you want to make your life about – about what you want to live for, or even what you are willing to die for.
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Your purpose amplifies everything you do and puts your self-image, actions, relationships, and resources into a larger, deeper and more powerful context.
Your purpose may be a grand idea, yet it is lived daily. The fact is, you are already doing this. You are already contributing something every day. Your purpose provides an opportunity to live a life that matters – for you and for the others that you touch.