Purpose is the second aspect of the relationship between You and the World and gives meaning and fulfillment to your work and life. It is expressed by your contribution.
Your purpose is the “Why” behind what you do and how you do it. The greater your purpose is and the more people it impacts, the greater your influence and the attraction you create. Living on purpose leaves lasting contribution behind and a legacy that can live beyond you, your business and your life.
Expressed often as a direction and captured in your vision for the world—your world— your purpose calls you forth and renders success not only meaningful but also sustainable and ever expanding. Purpose is not discovered but chosen. It requires you to make a fundamental choice on what you want to make your life about – about what you want to live for, or even what you are willing to die for.